Employer Research

Employer research is an important part of the job search process for a number of reasons. First, it allows you to determine if a company is right for you. Second, it helps you tailor your resume and cover letter to the specific position and company. Third, it helps you address the needs of the company during the interview. Fourth, it shows employers your interest in the company. Fifth, it helps educate you about the business and the field.

Employer research is most important when preparing for the interview process. One of the most important ways to distinguish yourself in an interview is to speak knowledgeably about the company, discuss how your experiences and qualifications match up with the needs of the company and the position, and show how you can make an immediate contribution.

Different research techniques will provide you with very unique and useful information. Below is a list of suggested methods for collecting information on corporations:

• Explore the company's website.
• Search the internet for articles written on the company and it's employees.
• Visit the library and take advantage of the highly knowledgeable staff. There are many different directories, indexes, and financial sources that will provide you with valuable information.
• Visit the company and observe the internal and external surroundings - i.e. What is the building like? What cars are in the parking lot? Is there privileged parking? How are the people dressed? How is the interior space designed (open or closed environment, casual/formal)?
• Collect literature on the company. Most companies have marketing or sales materials and all publicly held companies should have annual reports.
• Use a stockbroker to provide you with an analysis of the company.
• Talk to people who have worked for the company or might know something about the company. For example, talk to vendors or customers who do business with the company. If possible, talk with current or past employees.
• Visit career centers to access information on local and national companies. UCSB's Counseling and Career Services has numerous employer directories.
• Contact the Chamber of Commerce in the area where the company is located and ask for information on the company and the surrounding environment.
• Read magazines, trade publications, and journals related to the field and the company.

These are just a few suggestions for getting started. Please contact David Parker, Director of Career Development, if you would like more information.