Events & Media: Amory Lovins

The Bren School of Environmental Science & Management
The Institute for Energy Efficiency
The Department of Environmental Studies



"Reinventing Fire:
Bold Business Solutions for the New Energy Era"

Amory Lovins
Co-founder, Chairman, Chief Scientist
Rocky Mountain Institute

Wednesday, March 21, 2012
1:30 - 2:30 p.m.
Bren Hall 1414

In this lecture, Amory Lovins will demonstrate how business can become more competitive, profitable, and resilient by leading the transformation from fossil fuels to renewables and from inefficiency to efficiency. That transition, he argues, will build a stronger economy, make us a more secure nation, and lead to a healthier environment.

Amory Lovins is one of the world's leading authorities on energy efficiency and sustainability. As chairman and chief scientist of the Rocky Mountain Institute, Lovins pioneered the concept of "soft energy paths" involving efficient energy use and diverse sources of renewable energy, with special reliance on "soft energy technologies," such as solar, wind, biofuels, geothermal, etc., matched in scale and quality to specific tasks and made widely accessible across society.

Lovins' most recent work, Reinventing Fire: Bold Business Solutions for the New Energy Era," presents actionaable market-based solutions that integrated for transportation, buildings, industry, and electricity. Built on Rocky Mountain Institute's 30 years of research and collaboration in all four sectors, Reinventing Fire maps pathways for running a U.S. economy by 2050 that is 158%-bigger but needing no oil, no coal, no nuclear energy, one-third less natural gas, and no new inventions. This would cost $5 trillion less than business-as-usual-in addition to the value of avoiding fossil fuels' huge but uncounted external costs.

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