Events & Media



Student-Selected Speaker hosted by
the Bren School Environmental Justice Club

"Because Words Matter:
Communicating Equity as Environmental Professionals"

Celia Alario
Communications Strategist, Media Consultant
Lecturer, Strategic Environmental Communication and Media Focus, Bren School
Lecturer, Environmental Studies Department

Wednesday, May 14, 2014
11:30 - 12:30
Bren Hall 1414

"A critical challenge in any professional realm lies in framing environmental issues and effectively communicating about them in a public space. Celia Alario is an expert at creating and employing strategies for communicating information to advance equitable outcomes of environmental decision-making. She will share experiences and advice from her twenty-plus-year career in communication and campaigning." — Zach Jylkka (MESM 2014), student host

In the coming years, environmental science and management experts will play an ever more vital role as communicators, storytellers, and trusted messengers for audiences increasingly concerned with equity, ecological balance, and human rights. The ability to communicate about environmental-justice issues with clarity, skill and intention has already become a key differentiator for environmental professionals in today's crowded field. In discussing strategies and tactics for communicating about environmental equity, Celia Alario will explore recent case studies from environmental advocacy campaigns, grassroots culture shaping efforts, and climate policy battles in the United States and around the globe.

Celia Alario is a communications strategist, media trainer and facilitator working at the intersection of campaigning, grassroots organizing, media, and marketing. For more than twenty years, she has worked on groundbreaking media campaigns, provided one-on-one trainings for dozens of incoming communications directors, trained hundreds of grassroots speakers, and placed thousands of stories about critical human rights, social justice, and environmental issues in media outlets worldwide.

Her past clients include, Witness, Students for a Free Tibet, Code Pink, Forest Ethics, Rainforest Action Network, Greenpeace, Earthworks, Women’s Earth Alliance, Liberty Hill Foundation, Energy Action Coalition, Oil Change International and Amazon Watch. Alario has served as an Impact Producer, creating publicity and audience engagement campaigns for a number of award-winning documentaries and television programs, including The Greater Good, Firestorm, On Coal River, Sir! No Sir!, Bowling for Columbine, Trade Off, and Building Green on PBS. She is currently collaborating with other social entrepreneurs on a project to enhance collaboration between academics, journalists, and social-change practitioners. She serves on the Board of Directors of the Center for Story-Based Strategy, and on the Advisory Boards of Business Ethics Network and Iraq Veterans Against the War. She divides her time between her alma mater, UC Santa Barbara, and her home in Moab, Utah. Find her on Twitter @celiaalario.

NOTE: Community colloquia are generally talks of broad interest geared toward a diverse, sophisticated audience. Their purpose is not only to enhance knowledge and understanding, but also to bring people together and promote interaction that will strengthen the community.


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