Events & Media


A Sustainable Water Markets Fellowship Program Speaker

"Quantified: Redefining Conservation for the Next Economy"

Joe Whitworth
The Freshwater Trust

Wednesday, Oct. 12, 2016
11:30 - 12:30
Bren Hall 1414

"Novel approaches are needed to address increasing pressures on our water resources. Joe Whitworth and The Freshwater Trust are retooling the concept of land conservation to promote an emphasis on protection of the watershed and all of its components." Arturo Keller

Joe Whitworth draws lessons from the world’s most tech-savvy, high-impact organizations to show how we can make real gains for the environment. The principles of his approach, dubbed “quantified conservation,” will be familiar to any thriving entrepreneur: situational awareness, bold outcomes, innovation and technology, data and analytics, and gain-focused investment. This no-nonsense strategy builds on the inspirational environmental work he began in the 1970s and recognizes that the next economy will demand new solutions. As president of The Freshwater Trust, a conservation nonprofit headquartered in Portland, Oregon, Whitworth has put quantified conservation into practice, pioneering the model of a “do-tank” that is dramatically changing how rivers can get restored across the United States. The stories in his book, Quantified: Redefining Conservation for the Next Economy, highlight the most precious of resources —water — but they apply to any environmental effort. Whether in the realm of policy, agriculture, business, or philanthropy, Whitworth is charting a new course for conservation.

Joe Whitworth has been responsible for strategic direction of The Freshwater Trust for more than a decade, growing the organization’s budget tenfold during that time. He is focused on the next generation of conservation tools at the intersection of technology and finance to get results on the ground. In addition to formal advisory roles in B Corp, foundation, and government settings, he is a patented inventor, author of the book Quantified: Redefining Conservation for the Next Economy,” (Island Press), and has served as founding board chair of the Council for Responsible Sport. Joe has also served as a guest lecturer at the Stanford Graduate School of Business and the Kellogg School of Management at Northwestern University. He holds a BA from Dartmouth College and a JD from Lewis & Clark College, with an emphasis in natural resources and water law.

NOTE: Community colloquia are generally talks of broad interest geared toward a diverse, sophisticated audience. Their purpose is not only to enhance knowledge and understanding, but also to bring people together and promote interaction that will strengthen the community.


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