Events & Media

The Bren School of Environmental Science & Management
at the University of California, Santa Barbara



"Using Social Norms to Elicit Environmental Cooperation"

Noah Goldstein
Associate Professor of Management and Organizations
UCLA Anderson School of Management

Monday, February 3, 2014
3:00 -4:00
Bren Hall 1424

"If you are looking for innovative ways to solve environmental problems, don't miss this talk from one of the rising stars in environmental management." — Matt Potoski, Faculty Host

For better or for worse, social norms guide people’s behavior. In this talk, I will present a number of studies that examine how social norms can be used to elicit cooperation in others, particularly in the domain of environmentally sustainable behavior. These studies include both lab experiments and field experiments involving homeowners and hotel guests.

Noah J. Goldstein is Associate Professor of Management and Organization at UCLA Anderson School of Management, where he has won awards for teaching and research. He also holds joint appointments in the UCLA Psychology Department and the David Geffen School of Medicine. Previoulsy he served on the faculty of The University of Chicago Booth School of Business.

In his primary line of research, Professor Goldstein studies factors that lead people to change their behaviors. His scholarly research and writing on the topics of persuasion, conformity, and compliance have been published in in the Journal of Personality and Social Psychology, Administrative Science Quarterly, the Journal of Consumer Research, and the Harvard Business Review, among others. His recent book, titled Yes, was a New York Times best-seller that has been translated into more than 26 languages.

NOTE: Community colloquia are generally talks of broad interest geared toward a diverse, sophisticated audience. Their purpose is not only to enhance knowledge and understanding, but also to bring people together and promote interaction that will strengthen the community.


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