Matthew Potoski

THE BREN SCHOOL OF Environmental Science & Management
at the University of California, Santa Barbara


Matthew Potoski
Bren School Distinguished Visitor
Associate Professor,

Iowa State University

Wednesday, Oct. 24
12:30-1:30 p.m.
Bren Hall 1424

"Green Clubs, Environmental Governance and Firms' Environmental Performance"



Green clubs are voluntary programs that seek to induce firms to produce positive environmental externalities beyond what government regulations require. Effective green clubs use a positive brand reputation to induce firms to participate and monitoring and enforcement rules to ensure that participating firms adhere to club standards.  In this talk, I outline a theory of green clubs and present ISO 14001 as an empirical example. 

Matt Potoski obtained his Ph.D. from Indiana University in December 1998.  He received his undergraduate degree from Franklin and Marshall College and a Masters degree from the University of Vermont.  He is now an Associate Professor at Iowa State University where he teaches courses on public policy, administration and politics.  The theoretical focus of his research is on how people address collective action problems in developing, implementing and managing public policies. He is co-author (with Aseem Prakash) of The Voluntary Environmentalists (Cambdrige, 2006) and co-editor of Voluntary Programs: A Club Theory Approach (MIT, forthcoming).  He is also associate editor of the International Public Management Journal.


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